When you want to reach your target customers or approach potential new ones, you'll be amazed at how easy and effective it can be with Nova as your partner for your direct mailing campaigns. Our expert-led in-house direct mail facility can successfully handle even the most complicated project. We take pride in making sure your campaign is delivered on time and accurately with amplified results and ROI.
Recent studies by the DMA have shown that direct mail's response rate is at an all-time high. At a 5.3% average response rate, with no other medium even hitting 1%, direct mail should be part of every marketer's toolkit, but creating and implementing effective direct mailing programs can feel nearly impossible if you don't have the right team and tools behind you. You can trust Nova to bring superior solutions to alleviate the complexity and frustration of your next direct mail campaign. Our team will help you define your key performance indicators and your geographic & demographic targets.
From printing, inserting, ink-jet addressing and wafer-sealing to data list acquisition, predictive analytics and project management, we are a full-service direct mail provider. Our services include but are not limited to:
Any direct mail program is only as good as the data you use. With our extensive mailing list development and acquisition services, you're guaranteed the most accurate and precise data segmentation and modeling information— everything you need for your customer acquisition, retention, informative, branding and loyalty programs. Nova will work with your own lists, or acquire quality lists on your behalf. We'll purge duplicates, correct addresses, maintain the lists and run updates as required. We offer data support services, such as auto address correction from the national change of address directory, zip coding accuracy updating, GPS coordinates, presort in groups for carrier route saturation— even tracking for proof of delivery.
CUSTOMIZATION & VARIABLE DATA IN-LINE
Direct Mail is no longer restricted to sealing and addressing an envelope containing an addressed folded letter. Together, we can create the perfect program to match your needs. We specialize in customizing direct mail programs from beginning to end.
Whether you need automated ink jetting on up to 6 inserts and an envelope, need to enclose odd shaped items or use non-standard envelopes, have single items, such as postcards or wafer sealed mailers to address— these options and more can be customized by Nova. Personalized, variable data digitally printed marketing pieces work as stand-alone pieces or merged with other direct mailing productions. Our variable data capabilities allow you to have distinctly individualized information on any direct mail piece, even within complex designs and content. The recipient will feel like they've received a mailer created specifically for them and loyalty to your brand will increase as a result.